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SharePoint is a widely used web and intranet platform across all industries and while there are many people out there who are SharePoint Experts in one form or another, I find the brandingcommunity is still quite small. My theory is that being really good at branding SharePoint requires a unique mix of design skill, development savvy, usability chops, consulting acumen and an extraordinarily high tolerance for pain. Okay, that last one is just me poking fun at the platform. For those of us who have made a career of branding this wonderfully complex product, the challenges can be extreme but the potential rewards are great.
As a consultant, there is nothing quite as satisfying for me as transforming a vanilla SharePoint site into a beautifully branded site. Smooth integration into the organization through great user experience design is what we all strive for but if you have ever tackled a project like this, you understand the challenges. Whether you are taking on your first project or your fiftieth, the following five SharePoint Branding experts represent my choice of the top voices in our discipline. Make sure you check out their blog posts and for God’s sake, subscribe to their twitter feeds!
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