With close to 200 different platforms, social media has been swaying in present times, as businesses heavily depend on it for the promotion of their product and services. From home remedies and DIY activities to how to set up your business, social media has always proved beneficial, increasing business visibility, helping in lead generation and sales. Talking about China only, it has more than 1 billion active users on social media sites and platforms. Marketers see them as their potential customers whom they can bombard with messages and ads. In future, they might end up being their loyal customers. However, not all platforms will suit your business as everything revolves around your audience and hinges upon what you are selling. So let’s head towards the different options available for you to vend your products and services.
1. Facebook
With technology evolution Facebook is no longer the top most socializing app. For many youngsters it is now old school and other apps such as Instagram, Tiktok, WhatsApp and Snapchat has taken its place. However, many businesses from industries such as ecommerce, entertainment, financial, retail, consumer goods etc. can still engaging with Facebook audience (particularly those who belong to the age group of 35 and above). Though, Facebook’s news feed reins back many posts related to business, but you can still target audience on the basis of gender, education, age, employment, product preferences and purchasing behavior. But all this depends on your social media budget and whether Facebook’s policies allow you to sell those products (For example the promotion of cigarettes, vape and tobacco related posts are not allowed).
2. Instagram
Instagram is a budding platform, since it has 500 million daily active users, mainly youngsters belonging to generation Y and Z. It is mostly used by small and large businesses and influencers. Unlike Facebook, on Instagram you don’t have to pay hefty amount on advertising campaigns in order to increase your followers or reach. You can do this without paying for it (through friends, acquaintances, WOM and other means). Instagram also offers visual features, in which you can post photos and videos along with content, without much advertising budget. Your brand image and personality can be enhanced by user generated content!
3. Snapchat
If your target market are the teens and youngsters, then snapchat can be an effective way to interact with them. They stay active on this app and on average spend at least 20-30 minutes on it, daily. People can share photos and videos on snapchat either directly to friends or through their snapchat stories which is visible for 24 hours. The discovery section of this app contains videos related to advertisements, influencers, DIY and much more. Users can subscribe to get daily notifications and companies can pay for their advertisements that pop up at user's screen while they watch videos.
4. Tiktok
Tiktok is a new app as compared to other social media platforms. However, it has gained considerable growth in the last few years. It was banned in few countries like U.S and India because it was more misleading for youngsters than entertaining. The app was launched in 2017, since then it has become popular among generation Z. You can post a 15 second video and even earn through this platform. The visual element of this app has encouraged many people to share product related reviews, informative and entertaining videos etc. The only way you can market and sell your products on this platform is through lauded tiktokers or influencers.
5. LinkedIn
LinkedIn focuses more on job oriented individuals or B2B model. You can reach out customers through their profiles, job title and position or email address. It is not an ideal app in terms of marketing campaigns like Facebook. However, professionally you can target, contact and hire people for jobs.
6. Twitter
Recently, the number of followers on this app are fluctuating and the engagement has wavered a lot. But there is room for growth for companies belonging to tech, entertainment, marketing, sports or political field. Brands can interact and engage with their potential customers with the help of hashtags. Just like Instagram, they can easily reach you out and search for your products.
To
sum it all up, there is an extensive list of social media platforms through
which brands can hone and sell themselves. However, they must learn which platform
is the best for their products by closely analyzing their target market
and knowing what the particular platform is best known for.
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