Today’s post was written by Marc Champsaur, vice president of Internet, Intranet, Franchise and Mobility for Accor.
Since I joined Accor in 2000, the business has grown into one of the world’s most widespread and diverse hotel management companies, with globally recognized brands such as Sofitel, Novotel, and Ibis. To remain ahead of competitors, Accor needs to be agile: to quickly acquire new properties, develop new services, and evolve our brands to meet customer expectations and attract more travelers. To continue to grow, we need to expand our franchise business and add to our unique range of hotels.
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