The Downside of E Marketing

Nowadays, the use of the internet and social media have increased immensely as every individual has their own smartphones. They look for products, search for their reviews, browse websites, watch tutorials and then make an online purchase. This has encouraged companies to promote their products and services through online platforms. However, there are some disadvantages of e marketing which are highlighted below.

Inaccessibility and Privacy Concerns

Online marketing has enabled companies to target and reach global customers. However, there are some areas where brands cannot reach out, not because of geographical inaccessibility but due to poor or no internet service, especially in rural areas. Also, if the advertisement is for the illiterate or elderly people i.e. an advertisement of cigarettes then the digital marketing is not the best tool. E marketing also brings security and privacy concerns. In order to gain consumer trust, brands have to safeguard customers' information and data. If they fail to provide data security then they might lose them. Thus, it is essential to use vulnerability scanners to identify and prevent security issues.

Technological Dependency

For digital marketing to be successful, you have to invest in technological devices and gadgets as everything entirely depends on them. Moreover, you cannot reach out to those who are not technologically savvy and cannot use such devices. Sometimes, customers face multiple issues at the same time i.e. page loading speed is too low, website is unable to function, or search engine optimization is inadequate. As a result, companies lose their website traffic because customers turn towards other brands who are excellent in terms of service and quality, provide seamless experience and hardly go through technical malfunctioning.

Global Competition and Negative Customer Feedback

Companies can reach and target people worldwide via online platforms, so there has been a rise in global competition which means brands have to come up with new ways to attract customers. They have to devise strategies to compete and stand out against a number of competitors who target the same audience. Another issue with e marketing is that brand reputation can be damaged quickly if your customer service is poor and you do not timely deal with their issues. Customers will immediately react by posting negative comments and reviews about the company on social media. Sometimes, individuals spread rumors or engage in anti-brand activities to harm the brand image. This is also called cybersquatting.

Maintenance Cost and Piracy Issues

E marketing decreases the number of expenses of a company but the company still has to invest in technology and gadgets. Other than that, they will have to recruit technical specialists to handle their digital marketing channels. Another drawback is that competitors are always keeping an eye on your strategies and tactics. So, when you are successful in your promotional tactics, it is more likely that they will imitate your ideas.

Putting it all together, every brand that seeks help through digital marketing will face the negative consequences. In spite of that, brands must engage in e marketing activities and seek technical assistance because online marketing gives a competitive edge to businesses. 

 

 

How Marketing Myopia damages company's reputation

Put customers first and you will win

While engaging in marketing activities, many high-profile businesses often neglect their customers and their needs. Most of them are unaware of the fact that customer focused approach is the most integral marketing tenet, so they do not view things from each and every aspect. Their goal is to maximize profits and increase their sales which leads to their downfall in the long run. This narrow mindedness or short sightedness of marketers is often referred to as Marketing Myopia. Now let's discuss some of its complications and how companies can avoid it.

Set long term goals to avoid failures

A company should create and design its products keeping in mind the nature of their target market and what their requirements are. For example, there are some customers who prioritize price more than quality. If you offer high quality products at a high price to them, it is more likely that they would not purchase that product and might look for other alternative products of competitors. A major mistake made by marketers is that they do not adopt a provident approach or conduct prior in-depth research before the launch and selling of the product. They end up producing it in large amounts without considering the demand for it. Thus, they should adapt to the dynamic consumer environment and focus on building strong customer relationships by giving equal importance to all strategies. 

Innovate and adapt to change

The world of business is erratic and ever changing. If a business fails to take note of its competitors, its own potential and capabilities, latest marketing trends and the needs of your customers, it means they are pushing themselves into a state of self-deception. For example, for today's consumers, sustainability is an important touch point that affects their purchase decision. Old Spice prevented itself from being the victim of marketing myopia by adapting to the changing marketing situations. Initially, its target market was men but when the company saw further growth opportunities it decided to expand its customer base by targeting females. This strategy prevented them from falling behind in competition. One company that failed to implement this stance was Kodak, which was once a leader in the realm of photography. With time, digital cameras were introduced by other companies, it did not innovate and this was where its failure began.

Forward thinking

Marketing Myopia can be avoided with a futuristic mindset and by taking risks. Companies should put their customer needs at the top of the list, innovate in a skillful manner, give way to new ideas without any limits, and also work on its competitive intelligence. This will not just help them to increase their sales and profits but will also ensure that their customers remain satisfied.

 

How Technology can solve Supply Chain Issues?

Supply chain is the most volatile and vulnerable sector all around the world. The worldwide logistical turmoil has aggravated due to some growing issues i.e. labor and raw material shortages, changes in weather conditions and continuous fluctuations in the demand of goods and services. Above that, the forecast variations are a major rift in the supply chain resilience. Furthermore, companies are using complex IT systems and inefficient data. There is a dire need for the supply chain to come up with robust and agile ways to deal with such challenges and that’s where technology creeps in to pull organizations out of crisis. Below are some steps that they can take to cope with uncertainty within the supply chain.

1. Effective Data Utilization

The vast amount of data that companies have will be of no use if it is not utilized efficiently to make decisions. To identify the cause of disruption in the supply chain, data backed insights are of paramount importance. Globally, millions of unfilled containers are shipping per year. Businesses do not consider their operations from all angles (i.e. inventory and production management or shipping processes). Their software is not updated to inform whether capacity is available for orders. Companies can make proactive decisions and adjustments by monitoring all processes and shipping capacity. This will reduce the cost and carbon footprint (reduction in transportation cost and less fuel consumption) as empty containers will be utilized and less number of containers will be shipped.

2. Use of Artificial Intelligence 

The use of Artificial Intelligence for supply chain management has become inevitable, since some areas require quick and effective decision-making abilities. AI can be adapted to specific supply chain situations to give accurate predictions. With the power of this technology, process mining will give more valuable data insights. Sensors backed by IoT can be used for tracking and digital twin technology can be used for prior testing.

3. Stick to Sustainable Supply Chain

Companies must follow the course of sustainable supply chain. From an economic perspective, inflationary pressure will be reduced if supply chain practices are eco-friendly. Such approaches will cause a reduction in the cost of waste and emissions. More revenues will be generated for the companies through customer retention and loyalty. By taking advantage of machine learning technology, the time of delivery will be exact, which will satisfy your customers in the end.

Now is the time that businesses should ameliorate their supply chain through optimization of technology. They should make it more data driven, sustainable and transparent. With the use of process mining, inefficiencies, delays and cancellations caused by human negligence can be reduced and it will be easier for them to tackle global challenges.

 

The Benefits of using Task Management Tools

The outbreak of pandemic was a transitional phase for all businesses around the world. Many shifted towards remote work and considering the immense benefits, continued their work remotely even after it ended. Now they look for ways through which they can streamline their workflow. Task management tools are thus essential for them since they enhance productivity of teams and result in better collaboration. Today, a plethora of such tools are available in the market that help companies to perform tasks quickly and efficiently. In this article, we will discuss the benefits of using such software along with some examples. So, continue reading.

1. The element of trust and visibility

Task management software allows companies to track the progress of an employee and see what role an individual has played in the attainment of a goal. You can enhance the visibility by creating digital dashboards, keep a check on the daily tasks and see whether they have been completed or not. Automation and alert features are also offered that eliminates the need for manual reporting and individuals can work more independently. Employees can be pinged with updates and the work runs smoothly. This develops an element of trust within the organization and minimizes manager's role and their supervision. For example, on Trello software, employees can add their necessary tasks on boards, tag their team lead on project cards so that they can review and check if further alteration is needed. 

2. Everything can be transcribed

We increasingly rely on tools to give us reminders for pending tasks which otherwise we might forget. Task management system gives us daily notification and we can keep notes of everything that needs to be done. Basecamp is one of the software that offers you visual features, you can mark meetings, deadlines and make pointers. All the team members can access it, that makes communication easier, saves time and reduces the chances of inefficiencies.

3. More flexibility and processes become seamless

Through task management tools, managers can identify the cause of miscommunication and discuss solutions. Some of them also have built in flexibility features so companies and their employees can design their data dashboards, get personal or filtered views. Through project board cross team collaboration and interpersonal communication is possible. For instance, monday.com offers personalized views for team members and gets all the information from the main board. Individuals can see and view their own "to do tasks" through customization while other information is filtered out..

In conclusion, there are plenty of task management tools but companies have to decide and choose which one is the best for them and fulfill their needs while also keeping the team in the loop.

 

The Uses of Metaverse Technology

The future is right before us!

In a few years of time, a bunch of new and exciting technologies have emerged and altered our lives dramatically. One among those is Metaverse which is overwhelming the tech lovers, taking their experience to a next level. The point of distinction that existed between the real world and the digital world has become indistinct since the day Metaverse has dawned. People can make use of the digitized content, experience a virtually immersive world and also interact with one another. In this post, we will discuss the prime applications of metaverse and see how it is helping businesses to move forward by making their tasks hassle-free and unstoppable, even when onsite work is impossible. 

Training the workforce for practical knowledge

During the pandemic that caused unsettling tension around the world, many businesses came up with the idea of training and educating their staff virtually. Metaverse became very useful for them at that time and encouraged remote work by offering training much like the physical work space. Employees can learn and grasp new skills in a highly interactive, engaging and an immersive environment, remotely. They can practice recurring and real-life situations in a safe and smoothly administered way. Such training is of great help in the healthcare, manufacturing and aviation niche where precision is crucial.

Real Estate Management

Metaverse is the best solution for those who want to engage in the buying, selling or investment of property. In the hard times (i.e. Covid) many people were unable to visit, buy, rent, or sell land or property. But with metaverse, individuals and companies were able to work jointly with one another through virtual co working space. Property agents saw that as an opportunity to market their properties by presenting a virtually realistic 3D view of the space to those who wanted to purchase or were looking for rented property. This gave them a 360 view and all the details of the area without them being physically present at the location.

Online Promotion and Marketing

Ad blockers have become a major hurdle in capturing the attention of the target audience. However, Metaverse allows you to promote your products and services and reach out to them in a unique manner. Brands that are selling apparel and accessories can create a virtual 3D store for online shoppers so that they can try outfits, buy items and delve in an immersive world. Similarly, those who are interested in buying a vehicle can visit virtual car show rooms and explore new features without physically stepping in a real car. This way of advertising also allows marketers to gain new customers that prefer convenience. 

Metaverse is reaching sky rocketing heights, allowing people to attend digital conferences, visit virtual shops or showrooms and even reach out to their doctors for consultation in an utterly immersive way. The uses of metaverse are diverse, but it is upon businesses how well they make use of this technology.

 

 

Brands that are successfully implementing Corporate Social Responsibility

Brands that strictly follow their social responsibility policies and practices bring a positive change. Global and social issues such as poverty, pollution, hunger, health and global warming are escalating each day. Customers trust and support brands that are earth friendly and concerned about these issues. Some of them celebrate “Earth Day” by initiating tree plantation programs, plastic elimination campaigns and coming up with various ways to minimize carbon footprint. Others work on their labor policies by offering them flexible working hours or by raising their wages. Let’s have a look at how different companies are being successful through their CSR activities.

1. Coca Cola 

Coca Cola company has been following sustainability practices and their motive behind it is to create a " world without waste." Their major focus is on packaging, product quality, and water conservation. The company has been involved in the collection and recycling of their used bottles in an attempt to reduce their carbon footprint and plastic wastage. This resulted in an increase in their sales as eco conscious consumers showed immense support. The company’s Ramazan campaign “Share a meal” was a movement to end hunger in Pakistan. It encouraged people to donate and feed millions of poverty-stricken individuals.

2. Pfizer

Pfizer is known for providing best healthcare facilities as well as their ethical considerations and social work. When a hurricane struck in Haiti, Pfizer was one of the first companies that extended a helping hand and offered grants to the affectees by collaborating with the NGO's. Even when the Covid spread around the world, Pfizer gave a $5million grant for the treatment, vaccination and diagnosis of patients. Hospitals and clinics were also given grants for better management and quick recovery of patients.

3. Walt Disney

The Walt Disney Company has been eager to mitigate its carbon emission, put an end to waste and prevent water wastage. They are also adamant and committed towards their labor policies, focusing on the health, rights and safety of their staff. The company and its employees are actively participating in social welfare activities. When Covid was on rise, Walt Disney contributed $27 million by donating food and safety equipment to the local communities. Their employees also volunteered while sticking to social distancing practices. 

Be kind to the nature and creations

Both large and small businesses must be aware of the issues that are prevailing in the society or causing harm to the environment. Such issues can affect the brand and its relationship with its customers. If the brand is an advocate of human rights and takes actionable steps (campaigns) for an environmental cause, customers will always find a reason to purchase their products. 

 

 

The Future of Communication

Back in the day, connecting with our loved ones was not as easy as it is today. Postmen and pigeons were used to send letters to distant areas and this was very slow. With time and technological evolution, smartphones, landlines, 4G networks, GPS and a number of other tools helped us to track their location, connect and reach out to them almost instantaneously. In today’s developing world, we require communication on a day to day or hourly basis. Whether we have to meet someone, send an offer letter, or guide someone, nothing can be done without communication.

Various ways used to communicate today

Email is one of the most common and professional ways to communicate. Work oriented individuals have been using email to engage with clients or companies. Even students use it to share and receive documents, submit their projects or any other important information. Another, fast and efficient way to send and receive messages is through SMS or texting. For this, WhatsApp is the most popular app. You can upload your profile photo, make a call, send links, documents, videos, images and even update status, but you require a stable internet connection for that. Furthermore, with the emergence of pandemic and the rise in remote work, video conferencing became inevitable. Apps such as Skype, Google classrooms, and Zoom are used by businesses and various other institutes including schools and universities. The audio and visual features allow people to arrange meetings or presentations, conduct interviews and even train employees. 

The present-day devices

Television is another way to communicate with individuals that has now evolved into LCDs and Smart TVs. It is used to inform, educate, entertain and give them the latest updates without receiving feedback from the receiver. On the other hand, a mobile is an easy to use device that you can carry at any time and anywhere for two-way communication. You can watch anything, connect with people through social media, use it for work or entertainment etc. However, all this will only work if your smartphones are backed by the internet. 

What's Upcoming?

In the future we can see that human interference will considerably diminish as the machines are now performing many humanly tasks automatically. Artificial Intelligence and Machine Learning technologies are helping us to transfer and receive data between networks. With IoT, humans will interact with different gadgets through sensors. This will enhance connectivity and assist us in remote working.

Future predictions can either be right or wrong. The science and technology are going beyond our expectations so there is uncertainty as to what is going to happen exactly. But the brain computer interface might pick up pace to transmit information via electronic signals.

 

 

5 Ways to Exhibit Social Responsibility

All successful and socially responsible companies care about their stakeholders and prioritize them by maximizing their value. Employees are their assets and play a major role in increasing the output so they invest in their training and health. Similarly, their mission is to meet or exceed their customers’ expectations and satisfy them, while minimizing the impact on the environment. However, some companies ignore environmental and social issues in their quest to attain high profits. Human trafficking, workers exploitation, racism, animal cruelty, environmental degradation have become some of the pressing issues that turn away their customers. We will be discussing a few of the many initiatives that businesses must follow to operate ethically while sticking to Corporate Social Responsibility (CSR).

1.      Produce organic products

Consumers have become health conscious and the demand for fresh and organic products (i.e. cereals and dairy products etc.) have increased. People who are on diet, taking medications or concerned about the intake of toxins purchase and look for products that are health friendly and have organic labels on them. They also believe that such products are benign for the environment and do not harm the workers working at farms to produce them. So, food and beverage companies should divert their efforts towards the production of natural and chemical free products and provide quality products to consumers.

2.      Engage in recycling practices

 A huge bulk of product is wasted during the process of manufacturing and all this waste material and toxins are disposed of and drained into the nearby rivers. Companies must emphasize and invest in the safety disposal techniques so that it is harmless for all the living organisms. Even the different stages of the supply chain deteriorate the environment, so they must also engage in recycling products and packaging. 

3.      No Animal Abuse

There are several leading companies who are involved in animal abuse and test their products on animals, especially those that manufacture pharmaceutical, cosmetic and beauty care products. Many people with a philanthropic mindset do not buy products from such brands. For example, some companies make eyelash extensions from mink hair. Brands should not just mention on the packaging or emphasize through advertisements that their products are cruelty free, but also make sure that they are not involved in any such activities and are true to their words.

4.      Charity, donations and social work

Socially Responsible businesses should also donate a specific amount of their sales to organizations that are working for a noble cause or involve in campaigns and activities that eliminate social issues. Companies can pitch in or their employees can volunteer to support nonprofit organizations by working on certain projects i.e. supporting orphanages and planting more trees etc.

5.      Buying local

Many individuals buy products that are produced within a country in order to extend support for local businesses and manufacturers. This also helps to minimize the carbon footprint by reducing the carbon emission during the supply chain process. Such companies should focus on ethical sourcing and fair labor practices to earn a name in the industry. 

All businesses must evaluate their actions from an environmental and socially acceptable angle. By adhering to the above-mentioned practices businesses can save the planet, increase their profits, attract customers and considerably reduce the social issues.

 

Major Challenges for Telecommunication

In today's interconnected world, the telecommunication industry plays a critical role in facilitating global communication and enabling digital transformation. However, with the increasing reliance on telecommunications networks and services, various risks and vulnerabilities have emerged. We will explore some of the major risks faced by the telecommunication sector in the digital age. So, keep reading!

Cybersecurity Threats

Cybersecurity has become a paramount concern for the telecommunication industry. As the backbone of modern communication, telecommunication networks are attractive targets for cybercriminals, state-sponsored hackers, and other malicious actors. Cyber threats can manifest in various forms, including data breaches, Distributed Denial of Service (DDoS) attacks, network intrusions, and the compromise of critical infrastructure. These attacks can result in service disruptions, compromised user data, financial losses, and reputational damage for telecommunication companies.

Network Reliability and Resilience

Telecommunication networks are expected to provide uninterrupted connectivity and reliable services. However, they face challenges such as network congestion, power outages, natural disasters, and hardware or software failures that can lead to service disruptions. The increasing demand for bandwidth-intensive applications, such as video streaming and cloud services, places additional strain on the network infrastructure. Telecommunication companies must invest in robust redundancy measures, disaster recovery plans, and infrastructure upgrades to ensure network resilience and minimize downtime.

Regulatory Compliance

The telecommunication industry operates within a complex regulatory framework that varies across countries and regions. Compliance with regulations related to data protection, consumer privacy, network neutrality, and spectrum allocation presents significant challenges for telecommunication providers. Failure to adhere to these regulations can result in hefty fines, legal consequences, and reputational damage. As technology advances and new regulations emerge, telecommunication companies must stay vigilant and adapt their practices to maintain compliance.

Evolving Technology Landscape

The rapid evolution of technology poses both opportunities and risks for the telecommunication sector. The deployment of new technologies such as 5G, Internet of Things (IoT), and virtualization brings improved connectivity and innovative services. However, these advancements also introduce new vulnerabilities, as complex networks and increased interconnectivity create potential entry points for cyber threats. Telecommunication companies must carefully manage the integration of new technologies, ensuring that security measures keep pace with the evolving threat landscape.

Infrastructure and Supply Chain Issues

Telecommunication networks rely on a vast and intricate infrastructure, including data centers, undersea cables, satellite systems, and equipment providers. Disruptions or compromises in any of these components can have severe consequences for network operations. Telecommunication companies face risks associated with infrastructure failures, natural disasters, equipment vulnerabilities, and supply chain security. Safeguarding the integrity of the supply chain, conducting thorough risk assessments, and fostering partnerships with trusted vendors are crucial in mitigating these risks.

To sum it all up, the telecommunication industry plays a fundamental role in enabling global communication and driving digital innovation. However, it faces a range of risks and vulnerabilities that can jeopardize the integrity, security, and reliability of networks and services.

 

Tips for Personal Success

Believe in yourself

Success is not a child's play that is based on chance or luck. Rather, it’s a kind of chain reaction and a long journey that involves years of struggles. The most important things that count in success are perseverance, self-belief and the amount of effort you put in pursuit of your dreams. Sometimes, people get so unmotivated to such an extent that they are on the brink of giving up on everything. They fail to appreciate their past achievements when they are unable to achieve their present goals. There is an exhaustive list of tips for the attainment of success that might motivate individuals, but in this article, we will be shedding light on some of the major ones. 

Do not look for people's validation

Stop worrying about whether people will like your idea or simply shun it and start to seek internal validation by focusing on whether you are in favor of it or not. We humans are accustomed to getting feedback from our parents or teachers or even likes on our social media accounts when we share or upload something. People's feedback leads to positive reinforcement. But your inner belief is what takes you forward and makes your objectives achievable. So, you must be honest with yourself.

Learn from your failures and develop a positive thinking

Remember that overnight success is just a myth. Each step you take counts helps in getting closer to the end result. Life is a learning phase so appreciate those little victories and learn from the mistakes and failures rather than fretting and degrading yourself. Tell yourself that you are not less than anyone and you can do it. Cultivate the habit of having a positive mindset by questioning yourself "what went wrong and how can you improve it." 

Avoid distractions and set your own calendar

There are multiple things that might distract you while you are at work. Note down all such things that waste your time. This can be your play station, your phone, a television series or any other gadget or thing. Your first priority must be the attainment of your goals. Do not be double minded and set a time to dedicate those hours for work and be punctual. You can develop work ethics by shutting yourself in a room, setting a daily agenda, sticking to that schedule and switching off your phone. You can evaluate the progress you have made on the basis of that calendar.

Personal success is hard earned and you have to be productive. But make sure you do not obsess over it and get burned out at the end. Just balance out your work, health and personal life.

 

How to improve Employee Efficiency?

In our modern world, many companies are struggling with employee efficiency and they fail to understand that it is the most important thing for their success. If employees of a company are efficient, they produce high quality results and complete all the tasks on time. This increases the productivity as well as the profitability of that business. However, it is becoming very difficult for companies to ensure that their employees are working at their best.

What is Employee Efficiency?

Employee Efficiency is when an employee performs his given tasks effectively on time as well as produces quality work. It can be referred to as how well they utilize their time and resources in order to accomplish their targets. So, the qualities that you can find in an efficient employee are that they stick to high quality standards, remain focused, are productive and meet deadlines. A company can increase its profits and provide better service to its customers if it works on the efficiency of their employees.

Below are some hacks that help in improving employee efficiency:

Set realistic goals, train your staff and provide them development opportunities

Employees must be aware of their goals and should know what is expected from them at their workplace. Those who are responsible for supervising the employees should clearly tell their employees what they expect from them. They should ensure that they are holding team meetings to keep everyone in the loop, encourage face to face conversations and review their performance from time to time. A company should invest as much as it can on training and development so that employees can master new skills. Training sessions are a great way to bolster productivity. When they see growth opportunities they stay motivated and satisfied with their job.

Streamline all your processes and equip them with the necessary tools and resources

Some tasks such as the administrative ones are very time consuming and when employees. But if such inefficient processes are streamlined, employees can spend more time on the tasks which require their attention and are very critical. Use of automation, latest technologies and reviewing processes from time to time lead to more efficiency and less wastage. The availability of the right resources and tools necessary to perform a specific task is very important. If all the tools and technologies (i.e. hardware, software, computers and other devices etc.) are given to them, the employees will be more efficient and this will lessen the chances of burnout.

Encourage teamwork and communication

A company should ensure that it provides clear channels for communication so there are no misunderstandings among members while they work together. Through teamwork, communication and collaboration, better ideas are generated and work-related issues are resolved quicker. This also contributes to employee efficiency.

Get regular feedback and promote work life balance

Taking feedback on a regular basis, appreciating your employees and recognizing their efforts can motivate them and develop their interest at work. It is mandatory for all managers and those who run a business to give regular feedback on their teams’ performance and give them credit for their achievements. One effective way is to give performance reviews regularly and hold face to face meetings. Companies should help their employees to maintain a work life balance by not pressurizing them through overwork. Health of employees must be a priority for them so they should be encouraged to take a few days off and utilize their vacations. This will reduce burnout and eventually lead to employee efficiency.

To sum it all, boosting employee efficiency is mandatory for all businesses that want to succeed. By following the above-mentioned guidelines, your employees will be able to produce desired results and will overall improve the performance of your bottom line.

 

 

Why Digital Transformation Is Crucial for Businesses?

A critical point for success

Digital transformation is an ambiguous term that has become very popular is this fast paced business environment. Every company is using digital technologies to alter their existing processes. Some are integrating Artificial Intelligence in their systems to provide a better experience to their customers while others are making changes in their entire supply chain model to make the most out of machine learning. 90% of companies are transferring their data to the cloud because of its immense benefits including cost effectiveness. According to the World Economic Forum, the overall value of digital transformation will be not less than $100 trillion by the year 2025. However, in order to embrace digital transformation, firstly it is essential for companies to give up on their traditional mindset and think of new ways that spur them towards growth. 

Here are some reasons why they should modernize their operations, transform their organizational culture and optimize their systems.

Better Customer Experience

Digital transformation has raised customer expectations. They want businesses to deliver valuable and timely solutions for the issues they face. The banking sector is a major example, since people are obsessed with the updated and modern technologies, companies had to push themselves towards the creation of online banking apps for the ease of carrying out transactions.

Data Driven Insights

Digitalization has helped companies to track metrics and to analyze large amounts of data that is gathered from the digital marketing practices. This data can be used to achieve better outcomes as businesses can optimize their strategies. Data based insights allows companies to work on hyper personalization and get real time feedback. Companies can also connect better with their target audience as business processes get consolidated. DHL, a leading logistics company used Chatbots, Big data and Artificial Intelligence to get delivery related information and ensure quality.

Development of Skill Sets 

Digital transformation enhances knowledge of individuals as companies look for people with specialized skills, especially soft skills i.e. problem solving and critical thinking. Side by side, the demand for AI and ML specialists as well as Data Analysts have been exigent. It is becoming crucial for employees to continuously learn new skills through training so that a business can have a competitive edge in this highly digitalized era.

Overall, digital transformation promotes growth and increases agility. Businesses can lower their cost, attain operational efficiency and generate more revenues. 
 

Best Animation Software to Use

Tools that won’t cost you a dime!

As an animator or a graphic designer, you have to sift through a lot of animation software before you decide which one is the best in terms of quality, cost and features. There are plenty of 2D and 3D animation software to use, however, not all are budget friendly. But don’t get into a flap because we have got a list of tools for you which will be very useful to create free animations on both Mac and Windows. Another good news is that these programs will enhance the skills of beginners as well as professionals. The list of these software programs is mentioned below. So, keep reading!

Synfig Studio

This software is used for Mac to make animated videos. But it might be a bit tricky for beginners as it takes time to learn and get accustomed to its features. However, there is a detailed guide available for them on Wikipedia. They can even take video courses or tutorials which are available in different languages. The good side of this software is that you can create multiple layers at a time, add filters, transformation, audio, geometric, or other sound effects to give a vibrant touch to your animations. The bone system allows you to create animated videos through vector art or the bitmap images. It has two downloadable versions, one is the stable version which you can use for seamless animation editing while the development version helps you to use the latest features.

DAZ Studio

If you are a 3D animation lover then this is the finest option for you to create 3D games for entertainment on Windows. This program has an easy to understand interface but initially you might face difficulty in learning. Moreover, it is royalty free and the interactive lessons it offers, can make you a professional 3D animator. The Graphics Processing Unit (GPU) gives better rendering results and you can avail the benefits of 3D morphing, video editing and animation.

K-3D

This is a perfect tool for those who want to design and create simple 2D or 3D models, though it has a quite old interface. This software can be downloaded on your Mac without any charges. Also, it can be installed on your Windows or Linux systems. Its undo and redo features allow you to make changes and corrections. With its parametric workflow you can get immediate results and get used to the features in real time. Furthermore, its node-based visualization pipeline helps you to create diverse combinations of animation.

Wrapping up

The list of such software is exhaustive, but it is up to you to choose the best software that is in line with your requirements. By using your creative mind and these animation maker programs you can surely create something out of the world. 

How Brands Are Using Augmented Reality?

All around the world, Augmented Reality has dazzled people with its stunning features (many people call it the "technology of the moment"). Multinational corporations and their customers are drooling over this powerful technology because of the way it mingles the virtual world with the physical world. Customers who love to try and use new gadgets and technologies have also expressed a strong desire to personally experience it. Thus, almost every brand is incorporating AR technology in one way or another, so let’s see how it has evolved them.

A number of brands are increasingly relying on AR to form an emotional connection between their target audience and the brand. Such ads are attention grabbing and provide real time interaction to the viewers which lead to higher conversion rates. 

L'Oréal Paris

LOreal initiated its ModiFace experience in the year 2018 by introducing an AI and AR powered app through which the customers could check which makeup shade suits them. This app allowed them to apply and test makeup on their photos or video clips. Users don’t have to apply and then remove makeup from their face over and over again. Instead, they can choose the foundation shade that perfectly matches their skin tone by relying on their pictures.

Adidas and Gucci

We all have seen how the pandemic deprived us from visiting a store to shop or make a purchase. It was at that time when Adidas came up with its iOS app by taking full advantage of Augmented Reality Technology. This app allowed customers to check how a pair of sneakers looks on their feet, even while running or walking. Similarly, Gucci was amongst the first companies to use AR as its digital marketing tactics. Users were allowed to virtually try on a pair of shoes before deciding whether to purchase it or not. This in turn led to customer satisfaction and retention and ultimately increased their sales.

Burberry

Consumers can experience Augmented Reality both in stores and online through a company’s app or website. Burberry decided to increase the number of their customers paying a visit at their stores prior to the launch of their Olympia bags. The fascinating thing about this was that visitors could witness statues moving around in stores which they could capture in their smartphones and later post it on their social media. This was a powerful strategy to increase its brand visibility.

In essence, Augmented Reality is both sophisticated and budget friendly for businesses. Marketers should not be tentative in adopting this technology because it offers an interactive experience to their customers that boost their sales.