How Brands Are Using Augmented Reality?

All around the world, Augmented Reality has dazzled people with its stunning features (many people call it the "technology of the moment"). Multinational corporations and their customers are drooling over this powerful technology because of the way it mingles the virtual world with the physical world. Customers who love to try and use new gadgets and technologies have also expressed a strong desire to personally experience it. Thus, almost every brand is incorporating AR technology in one way or another, so let’s see how it has evolved them.

A number of brands are increasingly relying on AR to form an emotional connection between their target audience and the brand. Such ads are attention grabbing and provide real time interaction to the viewers which lead to higher conversion rates. 

L'Oréal Paris

LOreal initiated its ModiFace experience in the year 2018 by introducing an AI and AR powered app through which the customers could check which makeup shade suits them. This app allowed them to apply and test makeup on their photos or video clips. Users don’t have to apply and then remove makeup from their face over and over again. Instead, they can choose the foundation shade that perfectly matches their skin tone by relying on their pictures.

Adidas and Gucci

We all have seen how the pandemic deprived us from visiting a store to shop or make a purchase. It was at that time when Adidas came up with its iOS app by taking full advantage of Augmented Reality Technology. This app allowed customers to check how a pair of sneakers looks on their feet, even while running or walking. Similarly, Gucci was amongst the first companies to use AR as its digital marketing tactics. Users were allowed to virtually try on a pair of shoes before deciding whether to purchase it or not. This in turn led to customer satisfaction and retention and ultimately increased their sales.

Burberry

Consumers can experience Augmented Reality both in stores and online through a company’s app or website. Burberry decided to increase the number of their customers paying a visit at their stores prior to the launch of their Olympia bags. The fascinating thing about this was that visitors could witness statues moving around in stores which they could capture in their smartphones and later post it on their social media. This was a powerful strategy to increase its brand visibility.

In essence, Augmented Reality is both sophisticated and budget friendly for businesses. Marketers should not be tentative in adopting this technology because it offers an interactive experience to their customers that boost their sales.