SharePoint 2013 introduces native support for Search Engine Optimization (SEO) that requires custom solutions in SharePoint Server 2010 and earlier versions of the product. This feature primarily focuses on Web Content Management (WCM) implementations, because it is available only for publishing sites with the feature activated.
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A Practical Guide to SharePoint 2013
A Practical Guide to SharePoint 2013 - Book by Saifullah Shafiq
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