Is ChatGPT a Game Changer?

Chat GPT (Generative Pre-trained Transformer) has gained significant appreciation from public because of its phenomenal performance since November, 2022. Millions of people are currently using this technology and making the most out of it. Chat GPT chatbot is backed by OpenAI technology and makes use of deep learning in order to come up with conversations and responses just like humans. The artificial neural networks are trained in such a way that it is easy for Chat GPT to imitate human thinking abilities.

Chat GPT has edge over other chatbots in terms of datasets. Since it is trained on large datasets, it can perform a number of activities and tasks belonging to various sectors and fields. It helps in answering questions, follows human guidelines, and generates content in multiple languages through large swathes of data available on the internet. You can give command to Chat GPT to explain the process of photosynthesis or write an essay on human rights and the answer will appear on your screen right there and then. It not only helps businesses to devise strategies but also assists students in completing their assignments/homework by simply signing up for free. However, schools, universities and educational institutions are coming up with plagiarism checking tools that will empower them to detect AI. Interesting, it can also write programming code by analyzing and following the steps that programmers and developer take. Chat GPT does not accept inappropriate requests or commands (For example request that are discriminatory or demeaning). It also helps to conduct research but unlike Google it would not give you links or citations for it.

Whenever a new technology comes into play, people are quick to respond and same goes for Chat GPT. From marketing perspective, Chat GPT is in the stage where public reaches the height of excitement but it cannot take place of humans entirely, though it has been serving marketers in many ways. It can provide exceptional customer service and support by engaging with them, responding to their queries, concerns and FAQ's in a timely and humanly manner. In this way Chat GPT has allowed companies to effectively utilize its resources, directing staff towards more intellectual, demanding and technical tasks that require more human involvement and prudence. Chat GPT can be attuned and trained in different languages, can update or modify the product description and even send personalized messages with creative content to customers, making them feel satisfied through its efficient service.

If there are no human interventions, it will be quite difficult to capitalize on Chat GPT and the customer-company relationship would not be meaningful. Another down side is that the content is not always free from errors or accurate as warned by OpenAI. Though you might find it insightful but sometimes the answers are off the beam and you have to review and edit it so that the information or message is in line with the brand image. Also, too much reliance on Chat GPT can create hurdles in the path of human creativity and thinking ability. Once you come up with an effective marketing strategy it is better to use Chat GPT afterwards just for the sake of idea generation. This is important because without a strong and persuasive marketing strategy company will not have a competitive edge.

Chat GPT has been blowing everyone’s mind through its broad expertise. However, it seems like a bubble and the spark might be short lived since it’s not smart enough to take place of human brain.