The Role of Technology in Modern Marketing

An incisive move for marketers

Technology has tapped and shaped every aspect of our lives. Over the years, we have seen a visible and profound change in marketing and all the credit goes to technology. With the help of social media and digital platforms, businesses can interact or reach a larger audience to promote their products and generate more sales. A report has revealed that 24% of the marketers around the world believe that the success of their business hinges upon social media platforms. Data analysis and tracking has become way easier than before and understanding consumer behavior is also not onerous. With all this information at hand, companies can come up with more effective marketing campaigns and make improvements in their existing products and promotional techniques. This creates a stronger relationship between the company and its customers.

Reaching new heights

With the growing intervention of technology, business operations have become smoother and efficient and companies are able to devise better customer service strategies. They can provide a personalized experience to their customers, know about their preferences and can even track the progress they themselves have made. A number of marketing tasks have become automated which were previously time taking and needed human involvement. This is boosting the overall performance of the companies and is also enhancing their efficiency. For instance, companies can send automated emails to their customers to give updates about the launch of a new product or service. Similarly, for formulating and decision making, marketers rely on artificial intelligence technology. One interesting thing is the search engine optimization used to improve the ranking and website traffic.  With this, you can promote your products to potential customers which can lead to greater reach. Another advantage of technology is that it has allowed customers to closely engage with the brand. Providing them support, timely dealing with their issues through emails or messages and getting their feedback are some touchpoints that lead to customer loyalty and satisfaction. Since marketing teams can work from anywhere, connecting with customers is not a problem. Customers, on the other hand, are increasingly relying on AI powered chatbots, voice assistants and videos so marketers have to develop their strategies keeping in view their customers’ needs and wants.

Wrapping up

Technology is assisting marketers but it has also posed great challenges for them. In order to meet the needs of their tech savvy customers they have to spend a lot on updating their outdated technologies and training their staff.