A Practical Guide to SharePoint 2013

A Practical Guide to SharePoint 2013
A Practical Guide to SharePoint 2013 - Book by Saifullah Shafiq

Wednesday, March 1, 2023

The Scope of Digital Marketing

The world is heading towards digital marketing at a pace never seen before. This is evident from the increasing number of people using social media and spending time on gadgets, propelling businesses to reconsider their digital marketing strategies for the better marketing of their innovations. Companies now have to map out their strategies using online as well as offline channels. If you too are inquisitive to learn about digital marketing then surely you have landed on the right page. Digital marketing is basically a form of advertising that companies use to promote their brand's products and services through digital channels such as emails, websites, social media and search engines etc. Let’s first discuss some of the major benefits and stumbling blocks of digital marketing before moving towards its scope.

Advantages of Digital Marketing

1.     Digital marketing has the advantage of worldwide reach which means that you can explore new markets through websites and mobile apps for the purpose of global trade without investing much.

2.     It can lower your marketing budget and cost if you wisely plan your digital marketing campaigns and target the right audience. By analyzing the website data you can have better insights regarding the measurability of your marketing tactics or initiatives. You can then alter and adjust your strategies keeping view of your business outcomes.

3.     The right digital marketing strategies ensure that the right customers or potential customers see and engage with your content. With the help of SEO you can reach them out as they search over the web for products and services that belong or are related to your business niche. You can manage your marketing budget and make the most out of it through your targeting tactics.

Disadvantages of Digital Marketing

1.     One blunder or a slip up from the company's end can adversely affect its reputation as customers are quick to react through their negative comments. If the company does not take immediate corrective measures they will eventually land in hot water. So openness and transparency in terms of your customer service in this digital era can be very risky at times. 

2.     With the rising global competition, it is becoming difficult to gain customer attention. In digital marketing terms, to get your message to your customers is a major challenge that many companies face today.

3.     In order to run successful digital marketing campaigns, high level training is required so that marketing staff possess all the relevant skills they need to efficiently deal with the challenges.

Scope of Digital Marketing

Globally, there are a growing number of jobs in the digital marketing field and in the upcoming years the demand for digital marketers will soar.


For beginners, the best way is to take digital marketing courses from well-known institutes or certified experts. This will help them to learn the latest marketing tools and techniques.


There are multiple fields in digital marketing that you can opt for as a profession for example Email marketing specialist, Social media manager, SEO analyst, Content manager, Reputation management executive etc. But it all depends on your passion. You can not only make progress by learning new skills and tools over time, but the company might also offer you good remuneration packages with an annual increase in your salary.

Rising Job Opportunities

Many global brands and businesses have come to the conclusion that digital marketing is a reliable, lucrative and influential way to target their customers. This means that there is a high demand for proficient digital marketing professionals in the market as compared to other employment fields.

In the upcoming years, the dependency of businesses on digital marketing seems to increase and its future is clearly secure.

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