Brands that are successfully implementing Corporate Social Responsibility

Brands that strictly follow their social responsibility policies and practices bring a positive change. Global and social issues such as poverty, pollution, hunger, health and global warming are escalating each day. Customers trust and support brands that are earth friendly and concerned about these issues. Some of them celebrate “Earth Day” by initiating tree plantation programs, plastic elimination campaigns and coming up with various ways to minimize carbon footprint. Others work on their labor policies by offering them flexible working hours or by raising their wages. Let’s have a look at how different companies are being successful through their CSR activities.

1. Coca Cola 

Coca Cola company has been following sustainability practices and their motive behind it is to create a " world without waste." Their major focus is on packaging, product quality, and water conservation. The company has been involved in the collection and recycling of their used bottles in an attempt to reduce their carbon footprint and plastic wastage. This resulted in an increase in their sales as eco conscious consumers showed immense support. The company’s Ramazan campaign “Share a meal” was a movement to end hunger in Pakistan. It encouraged people to donate and feed millions of poverty-stricken individuals.

2. Pfizer

Pfizer is known for providing best healthcare facilities as well as their ethical considerations and social work. When a hurricane struck in Haiti, Pfizer was one of the first companies that extended a helping hand and offered grants to the affectees by collaborating with the NGO's. Even when the Covid spread around the world, Pfizer gave a $5million grant for the treatment, vaccination and diagnosis of patients. Hospitals and clinics were also given grants for better management and quick recovery of patients.

3. Walt Disney

The Walt Disney Company has been eager to mitigate its carbon emission, put an end to waste and prevent water wastage. They are also adamant and committed towards their labor policies, focusing on the health, rights and safety of their staff. The company and its employees are actively participating in social welfare activities. When Covid was on rise, Walt Disney contributed $27 million by donating food and safety equipment to the local communities. Their employees also volunteered while sticking to social distancing practices. 

Be kind to the nature and creations

Both large and small businesses must be aware of the issues that are prevailing in the society or causing harm to the environment. Such issues can affect the brand and its relationship with its customers. If the brand is an advocate of human rights and takes actionable steps (campaigns) for an environmental cause, customers will always find a reason to purchase their products. 

 

 

How Brands Are Using Augmented Reality?

All around the world, Augmented Reality has dazzled people with its stunning features (many people call it the "technology of the moment"). Multinational corporations and their customers are drooling over this powerful technology because of the way it mingles the virtual world with the physical world. Customers who love to try and use new gadgets and technologies have also expressed a strong desire to personally experience it. Thus, almost every brand is incorporating AR technology in one way or another, so let’s see how it has evolved them.

A number of brands are increasingly relying on AR to form an emotional connection between their target audience and the brand. Such ads are attention grabbing and provide real time interaction to the viewers which lead to higher conversion rates. 

L'Oréal Paris

LOreal initiated its ModiFace experience in the year 2018 by introducing an AI and AR powered app through which the customers could check which makeup shade suits them. This app allowed them to apply and test makeup on their photos or video clips. Users don’t have to apply and then remove makeup from their face over and over again. Instead, they can choose the foundation shade that perfectly matches their skin tone by relying on their pictures.

Adidas and Gucci

We all have seen how the pandemic deprived us from visiting a store to shop or make a purchase. It was at that time when Adidas came up with its iOS app by taking full advantage of Augmented Reality Technology. This app allowed customers to check how a pair of sneakers looks on their feet, even while running or walking. Similarly, Gucci was amongst the first companies to use AR as its digital marketing tactics. Users were allowed to virtually try on a pair of shoes before deciding whether to purchase it or not. This in turn led to customer satisfaction and retention and ultimately increased their sales.

Burberry

Consumers can experience Augmented Reality both in stores and online through a company’s app or website. Burberry decided to increase the number of their customers paying a visit at their stores prior to the launch of their Olympia bags. The fascinating thing about this was that visitors could witness statues moving around in stores which they could capture in their smartphones and later post it on their social media. This was a powerful strategy to increase its brand visibility.

In essence, Augmented Reality is both sophisticated and budget friendly for businesses. Marketers should not be tentative in adopting this technology because it offers an interactive experience to their customers that boost their sales.