What's Incredible About the Latest GPT-4?

The murmur is all about GPT-4!

Chat GPT is already taking the world by storm. The technology has not yet fully sated the desire of AI experts who are still working on to improve and add more amazing features into it. The new and phenomenal version of Generative Pre-trained Transformer was officially announced on 13th March. This latest Chatbot of OpenAI, GPT-4 is highly advanced in terms of performance and features. Its unique features were unfolded through livestreaming on YouTube and it quickly received large scale public validation. One thing to note is that GPT-4 is grounded upon the prior series i.e. GPT 3.5 and can generate text that is almost indistinguishable from human speech. It has 100 trillion machine learning parameters (more than GPT 3.5). However, unlike GPT 3.5 it is not available for free. Those who were impatiently waiting for this series to release have to avail this service (Chat GPT Plus) by paying a subscription fee that is $20 per month. 

This language model will also be useful for software developers and engineers as an Application Programming Interface (API). It will allow them to build and create applications or websites along with other services. Developers can easily understand the complex coding with the help of GPT-4. It will even help them to write generic codes or functions which will in turn increase their efficiency. Many of the well-known businesses such as Khan Academy and Duolingo are already using it and making the most out of this new technology.

What's new?

GPT-4 has been released after undergoing extensive testing. The fourth updated version of OpenAI software is more powerful as compared to its predecessors. Studies have shown that it is 40% more reliable and accurate in generating responses as it is trained according to human feedback. This new language model is based upon deep learning technology and has the ability to understand human speech. It makes use of artificial neural networks in order to write and generate human-like responses. As per OpenAI, this version is outstanding in areas such as creativity, context and visual input. In simple words, GPT-4 is way ahead in terms of creativity than previous models. It fully understands, learns and copies the user’s way of writing. In this way it collaborates and provides them ideas for their creative tasks and projects for example creative writing, technical writing, lyrics, screen plays etc. From a visual aspect, GPT-4 uses images for the purpose of interaction and to generate responses. For example, you can share a picture with different cooking ingredients and it will tell you what dishes or recipes you can make out of those. Longer context means that it can interact with the content and process a maximum of 25000 words from the text.

GPT-4 is attracting many individuals from different employment backgrounds such as software developers and bankers. Critics say that it will lead to a widespread disruption in the way different businesses operate and work. Others argued that social biases are still there. Many work oriented individuals are now apprehensive and have expressed their concerns that the future of the global job market will be at stake. The technology might disturb the entire education system and negatively impact the learning and thinking abilities of students. So GPT-4 is not the perfect model and AI experts are still working on it to address the prevailing issues.

Is ChatGPT a Game Changer?

Chat GPT (Generative Pre-trained Transformer) has gained significant appreciation from public because of its phenomenal performance since November, 2022. Millions of people are currently using this technology and making the most out of it. Chat GPT chatbot is backed by OpenAI technology and makes use of deep learning in order to come up with conversations and responses just like humans. The artificial neural networks are trained in such a way that it is easy for Chat GPT to imitate human thinking abilities.

Chat GPT has edge over other chatbots in terms of datasets. Since it is trained on large datasets, it can perform a number of activities and tasks belonging to various sectors and fields. It helps in answering questions, follows human guidelines, and generates content in multiple languages through large swathes of data available on the internet. You can give command to Chat GPT to explain the process of photosynthesis or write an essay on human rights and the answer will appear on your screen right there and then. It not only helps businesses to devise strategies but also assists students in completing their assignments/homework by simply signing up for free. However, schools, universities and educational institutions are coming up with plagiarism checking tools that will empower them to detect AI. Interesting, it can also write programming code by analyzing and following the steps that programmers and developer take. Chat GPT does not accept inappropriate requests or commands (For example request that are discriminatory or demeaning). It also helps to conduct research but unlike Google it would not give you links or citations for it.

Whenever a new technology comes into play, people are quick to respond and same goes for Chat GPT. From marketing perspective, Chat GPT is in the stage where public reaches the height of excitement but it cannot take place of humans entirely, though it has been serving marketers in many ways. It can provide exceptional customer service and support by engaging with them, responding to their queries, concerns and FAQ's in a timely and humanly manner. In this way Chat GPT has allowed companies to effectively utilize its resources, directing staff towards more intellectual, demanding and technical tasks that require more human involvement and prudence. Chat GPT can be attuned and trained in different languages, can update or modify the product description and even send personalized messages with creative content to customers, making them feel satisfied through its efficient service.

If there are no human interventions, it will be quite difficult to capitalize on Chat GPT and the customer-company relationship would not be meaningful. Another down side is that the content is not always free from errors or accurate as warned by OpenAI. Though you might find it insightful but sometimes the answers are off the beam and you have to review and edit it so that the information or message is in line with the brand image. Also, too much reliance on Chat GPT can create hurdles in the path of human creativity and thinking ability. Once you come up with an effective marketing strategy it is better to use Chat GPT afterwards just for the sake of idea generation. This is important because without a strong and persuasive marketing strategy company will not have a competitive edge.

Chat GPT has been blowing everyone’s mind through its broad expertise. However, it seems like a bubble and the spark might be short lived since it’s not smart enough to take place of human brain.